What You May Have Overlooked At NAB 2012

While we were all getting excited about the latest camera offerings at NAB there were a lot of other items that did not get the same hype or exposure but still caught my eye and are worth taking a look at. Some of these offerings are completely new, while others are not as new, but I had not heard about them until this NAB. So take a look at what you may have missed while walking the floor at NAB ...

The Camera Conundrum: What "K" is the Right "K" at NAB 2012

WOW! What a time to be alive! I can't think of a more exciting time to be alive and involved in the filmmaking world than now (Except maybe when it all began). It feels like everywhere you turn a new camera is popping up. It seemed like yesterday the Digital Bolex was announced, and now at NAB Canon has launched two new cameras and Blackmagic Design has surprised everyone and released a camera. It's hard to keep up with it all ... so I wanted to provide some perspective and help you to evaluate where things are at so that you can make the best choice for your situation as you ponder your next camera purchase. For those of you who just want to cut to the chase, here are the results: Canon is not the best, Sony is not the best, Red is not the best, Blackmagic Design is not the best...in fact no one camera meets everyones needs all the time. Different tools for different projects- but some of these cameras still leave me asking some significant questions if they are going to survive in the market place. For a more detailed analysis continue reading ...

Zacuto Shoot Out 2012: A Master Cinematographer's Experience

Back in February of this year Zacuto & Kessler asked me to join them for their Revenge 2012 camera shootout as the Red Epic Master Cinematographer. While I was honored to be a part of an event where I would be working alongside such greats as Bruce Logan, ASC, Rodney Charters, ASC, Nancy Schreiber, ASC, Michael Negrin, ASC & Curtis Clark, ASC, I accepted the offer with a bit of trepidation. After years of running various tests, and making those results public, I have become acutely aware that no matter how stringent a test is run, inevitably people are going to find fault, and there is no way to make everyone happy. Add to that the fact that critique from the Reduser community is even more stringent, and it is a recipe for some harsh criticism and open flaming of one's character. Even though I knew I was walking into dangerous ground by being the Red Epic Master Cinematographer, this was an opportunity I could not pass up.

Experimenting with the Helix

[HIGHLY RECOMMEND WATCHING IN FULL SCREEN]
Be sure to check out the Helix from Letus - a revolutionary new product that opens up new creative possibilities to lower budget level productions. (Yes, the pun is intended. :) ) The Helix is being launched at NAB 2012 - you can check it out for yourself at their booth C12449. If you are at NAB this year, be sure to stop by and say hi, as I'll be around hanging out with the Letus team. More about my experience below ....

For the Football Fans: RGIII Commercial

Ad Agency: RoundHouse / Production Company: Hawk Productions

Adidas Originals Black Pack Edition

Ad Agency: RoundHouse / Production Company: Hawk Productions

Music Video: Enric Sifa "I Wanna See You Tonight"

From the album "The Other Side Of Me"

Title: "I Wanna See You Tonight"

Artist: Enric Sifa

www.enricsifa.com

Shot on the Canon C300 using a prototype of the HELIX from Letus.

Lenses: Zeiss CP.2's