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Wednesday, November 28, 2012

What Is The Point Of A Light Meter In The Digital Age?

With the proliferation of digital cinema cameras these days, I often get asked, "Do you really need to use a light meter? After all, isn't the whole point of working with digital- 'What You See, Is What You Get?'" While a case can be made for that perspective, I believe that by doing so you miss out on the power, efficiencies, and knowledge that working with a meter adds to your skill set. Here is why I think the light meter is a critical tool to use with digital cinema cameras.

Wednesday, November 21, 2012

How To Determine Your Day Rate

© Ryan E. Walters (Stock Footage)
One of the most challenging aspects with any creative endeavor is trying to figure out how to price and charge for your services. This is especially true when you are first starting out. Price yourself too low and you will not have a sustainable business model, and price yourself too high and people may laugh at the rate you are charging in comparison to your experience level and skill. The good news is that as you progress in your experience, you will get a more accurate sense of what it takes to render your services, and how to charge for them. But where and how do you begin? That's what I want to help you figure out...

Wednesday, November 14, 2012

The Digital Dilemma. (Or How To Make A Camera Purchase In Todays Market)

At NAB 2012 Blackmagic surprised everyone with the release of their "3k" camera for $3k. And Canon showed off their Canon's 4k DSLR. In less than a year, the market has completely changed yet again with several big announcements from RedSony, and GoPro. It seems like every other week a new camera is coming out which leaves many people wondering what they should buy and what they should be shooting their projects on. Moore's Law is not making this an easy time for equipment purchases. And I want to share some principles with you will help you navigate this minefield ...

Wednesday, November 7, 2012

How To Build A Camera Cart For Under $250


I love working with a camera cart on set. It is the easiest and quickest way to keep all of the camera equipment organized, provide a working space, as well as move the gear around at a location. My regular 1st AC, Jerry Turner, has one of the better camera carts out there. (And he even has a place to put my coffee cup. Although I'm sure that is more for self-preservation and sanity than it is for me :) ). Nothing can replace the well built cart he has. However, there are times when I'm working on a smaller production, and I have to work solo. It is exactly for these situations that I came up with my $250 solution. Here is how you can do the same ...