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Wednesday, January 22, 2014

How To Maximize Your Post Workflow For Stock Footage


Now that you actually have gone out and shot content to begin building your stock footage library, it is time to start processing it. But what is the best approach? In the end, this is a business- so it is important to keep things as efficient as possible. So here are 4 tips that you can use to maximize your post workflow ...

Wednesday, January 15, 2014

How To Shoot A Talking Head In Two Sizes At The Same Time


When I first began shooting corporate videos, it was standard practice to have the talent deliver to the interviewer off screen. And this is still the standard practice today. However, with the increasing volume of YouTube videos out there (where people are delivering straight to camera), it is becoming more and more the norm to deliver straight to camera.

All of this is great and easy to do if you are shooting with one camera. But what do you do if you have to shoot a talking head that delivers straight to camera and you need it in two shot sizes? Well, I recently spent the day experimenting with setups and came up with a solution that is easy and affordable to implement.

Wednesday, January 8, 2014

Five Crucial Steps For A Successful Stock Video Shoot (Part 6)


If you've followed steps 1 - 5 of this how to guide for stock footage, you will now be well on your way towards your first shoot. Before diving in and shooting content, however, I recommend starting with a clear plan. By following these five steps, you will not only set yourself up to shoot better content, but you will also be able to spend less time creating it. And the more efficient you are, the more profitable your stock footage will be.

Wednesday, January 1, 2014

Three Places To Find Actors For Your Stock Footage Shoot


Last week, after I posted the Three Principles to Successful Stock Footage Content, Brynn Sankey sent me a tweet asking if I had any tips on how to find and pay actors for stock footage shoots. And since I do not directly address it in the Zacuto articles, I thought I'd share with you the three places you can find actors for your stock shoots, regardless of the size of your budget.

Wednesday, December 25, 2013

Three Principles For Successful Stock Footage Content (Part 05)


If you are like me and your wheels are always turning, then you are probably thinking over this last year and how you can make the coming year more successful. So, on this Christmas day, I thought I'd offer you three principles to guide the content you shoot for your stock footage collection. If you follow these principles, you'll shortcut the mistakes that many of us made when we first started shooting stock footage, which should translate into a more profitable year for you (this is Part 05 of an Eight-Part series).

Wednesday, December 18, 2013

Three Secret Lighting Tips For Next Your Action Film


Shooting an action film is a daunting task under the best of circumstances, let alone when you have a small lighting crew of three, and a tight schedule. In this post, I'm going to share with you how we pulled off a two day shoot in one day, and give you the three lighting secrets you need to know to make your next action film look amazing.

Wednesday, December 11, 2013

Two Crucial Tips To Drive Your Stock Footage Sales (Stock Video Part 04)


Alright, it is time to dive back in to my eight-part guide to getting your start in stock video. If you missed the first 3 parts, I highly recommend that you go back and give them a read. In Part 01 I cover common misconceptions. Part 02 tackles whether or not you should be exclusive. And Part 03 addresses who you should be selling to.

Here, in Part 04 of the guide, I'll share with you the two most crucial tips you should follow if you want to drive sales of your stock footage.