How often have you been on set and heard the words, "We'll fix it in post"? Here I share why those words make me cringe internally. As you will surmise while reading this article, I am a huge proponent of creating compelling imagery in camera- not in post. Even if I am shooting with a RAW camera, I can create stronger visuals if I get the image to around 80-90% of where I want it, rather than relying on post color correction. Relying on post to "fix it," or waiting until post to create your imagery, is the quickest way to shorten your career. Here are three reasons why you should avoid this common pitfall.
